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Smart Packaging for Global Brands

SMART PACKAGING FOR GLOBAL BRANDS

CONNECTED PACKAGING
IS COMPETITIVE ADVANTAGE

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WE ARE SMARTER

We Are Smarter. A creative studio based in Scandinavia, focused on smart packaging for brand owners. 

Smart packaging are enabling a direct connection between brands and consumers at the level of individual packages. 

New experiences change dynamics of brand consumer relationship. One of the most significant impacts of this smart packaging is that it gives brands control over the interactions with consumers, without requiring any support from retailers, probably for first time this has happened on a mass market scale.

Smart packaging is the missing link that enables package-level interactions with individual consumers, bringing rich media experiences to the consumer and rich consumer data to brands. 

 

WHY SMART PACKAGING

Smart packaging is brand building. +51% of US consumers are loyal to brands that keep them on the cutting edge by consistently offering the latest products and services. There is a shift from media spend to innovation and service development to create real value for the consumer by connecting products and packaging. 

 
 

ENABLE YOUR PACKAGING TO BE A PART OF THE CONNECTED HOME

CONNECT TO CONSUMERS

 
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REALTIME CONSUMER VALUE WITH SMART PACKAGING

Your greatest asset is your product, it’s the new media channel and digital touchpoint - and you control it. Transforming the packaging into a connected channel you have also enabled real-time communication with the consumers with personalised messaging dependent on time, date, in-store, at home. weather, hyperlocal events etc. Your brand will be relevant - in real-time.

Complete control. Global or hyperlocal.

 

TRANSFORM INTO DATA DRIVEN DECISION MAKING

  • Untapped digital touchpoint

  • Consumer insights source

  • Bridging retail and digital

  • Possible new revenue stream

  • Bridge partnerships to create
    additional consumer value

  • Full control in the retailer environment 

  • Global activations & hyperlocal activations - at the same time

  • Real-time consumer insights

  • Contextual messaging dependent
    on the consumer behaviour

  • The obvious provenance channel

 
 

PREPARE YOUR PRODUCT TO BE A PART OF THE INTERNEt-OF-EVERYTHING ECO SYSTEM

EMERGING TECHNOLOGIES

 
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TECHNOLOGY IS THE ENABLER FOR CONSUMER ENGAGEMENT

We Are Smarter are specialists in finding the right technology and supplier for your smart packaging. We work with almost every major global technology provider in the smart packaging space, but we always start with the end-consumer and customer in mind when finding the right technology for your brand and consumers. 

It’s never been harder to develop, market, and sell technology solutions. We see technology as the enabler of consumer experiences. The objective is to make the experience as frictionless as possible. There are new buyers, influencers, and competitors; the market demands near real-time product enhancements; and yesterday’s selling and marketing strategies are obsolete. Staying ahead of the competition requires deep customer, product, and peer insights — and dynamic demand generation programs that deliver results.

 

 

OUR SMART PACKAGING TECHNOLOGIES

  • Printed electronics
  • NFC
  • UHF / RFID
  • Rich QR
  • Image recognition
  • Digital watermarking
  • Dual-ID tag with sealed/opened sensor
  • Nano technology / Quantom dots
 
 

SMART DECISION MAKING

EVERYTHING IS CONNECTED

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SMART PACKAGING AS A STRATEGIC TOOL

Analyze consumer patterns, and make smart investments on future brand  projects. We can shape the future of your brand. Power breakthrough insights and ideas with data for all locations and occassions.

Finding the right path for your brand isn’t always easy — that’s why we use consumer insights data to help your brand to expand to new markets or find opportunities in existing markets. With the extensive data  consumer insights to help your brand succeed. 

 

 

SMART PACKAGING ANALYTICS

  • Use brand activations to crunch data so that it empowers strategic, operational and tactical decisions.
  • Create insights into how external factors are impacting target accounts. 
  • Analyze how market intelligence data differs from business intelligence
  • Create efficency in brand activations by combining it sales and shipments data
 
 
An experience like nothing else for the consumer
— GLYNN PEGLER, FOUNDER OF KIKO MESCAL
 
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